Houston Ballet
Houston Ballet is one of the world’s leading performing arts organizations, known for its blend of classical and contemporary ballet, an internationally acclaimed Academy, and a strong commitment to community outreach.
The Challenge
The previous website no longer met the needs of patrons or staff.
Key issues included:
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Mobile Accessibility: The site wasn’t responsive, making it difficult to navigate and purchase tickets on smartphones or tablets.
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Content Management: An outdated CMS made updating events, promotions, and content time-consuming and difficult.
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Tessitura Integration: Limited functionality created a fragmented user experience, negatively impacting ticket sales and patron engagement.
The goal was to resolve these issues while preserving the visual appeal of the existing site and ensuring the new platform could scale with Houston Ballet’s future needs.
Project Services
The Solution
Jixaw partnered with Houston Ballet to deliver a comprehensive website upgrade that enhanced usability, integration, and performance while maintaining the design patrons were familiar with.
Key improvements included:
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Mobile-First Redesign: The site was made fully responsive, ensuring smooth navigation and ticket purchasing on any device.
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CMS Upgrade to Umbraco: A modern CMS fully integrated with Tessitura empowers staff to update content, manage events, and personalize experiences without technical support.
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Real-Time Tessitura Integration: Using Tessitura’s REST API, the site now provides seamless access to ticket availability, pricing, memberships, and donations.
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Optimized Purchase Path: The ticketing process was streamlined to reduce clicks and support dynamic pricing, promo offers, and easy add-ons like VIP packages and donations.
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Content Strategy & SEO: Simplified content organization and improved search optimization help promote events and expand audience reach.
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Scalability & Flexibility: Built on open-source technology, the site provides a cost-effective foundation for future growth.
The Outcome
The new site delivered significant improvements for both patrons and staff:
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Mobile Traffic & Engagement: More visitors now browse and purchase on mobile devices.
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Improved User Experience: A smoother purchase path has led to higher conversion rates and stronger patron satisfaction.
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Higher Revenue Potential: Streamlined ticketing and add-on options (VIP packages, donations, dynamic pricing) have boosted average order value and created new revenue opportunities.
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Efficient Content Management: Staff can update content quickly, reducing reliance on technical resources.
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Seamless Patron Interaction: Real-time Tessitura integration ensures consistency for ticketing, donations, and account management.
By partnering with Jixaw Technologies, Houston Ballet transformed its website into a powerful tool that supports its mission and strengthens its connection with audiences.
Visit the Website