The Public Theater
For over 60 years, The Public Theater has been a civic institution at the heart of American culture, producing groundbreaking work on-stage and engaging with vital social issues off-stage. As one of the nation’s first nonprofit theaters, The Public is built on the belief that art and culture belong to everyone.
The Challenge
The Public Theater needed support across multiple areas of its organization.
While it had some internal resources, the team required additional expertise to:
-
Maintain and enhance Tessitura systems and infrastructure.
-
Provide real-time technical support and staff training.
-
Improve business processes and ensure departments were using systems to their full potential.
-
Modernize and maintain a website that could clearly communicate The Public’s mission, simplify ticketing and donations, and provide a seamless user experience.
Project Services
The Solution
Jixaw partnered with The Public Theater to provide both strategic guidance and hands-on technical support, becoming an extension of their team.
Key areas of support included:
-
Systems & Technical Expertise: Ongoing support for Tessitura, databases, servers, security, and integrations with related applications.
-
Business Consulting: Strategic and operational guidance for marketing, development, finance, and IT to maximize system use and improve processes.
-
User Training & Support: Targeted training for staff across departments, plus real-time technical assistance for business users.
-
Web Design & Development: A digital refresh featuring a responsive, staff-friendly website integrated with Tessitura. Improvements included streamlined ticketing and donation processes, a modern CMS package, and comprehensive staff training with user guides for all custom components.
The Outcome
The partnership has delivered both immediate improvements and long-term capacity building:
-
Modernized Website: A responsive, intuitive design that provides clear user journeys for learning about events, buying tickets, and making donations.
-
Improved Engagement: Patrons now enjoy a smoother online experience that encourages ticket sales and audience support.
-
Operational Efficiency: Staff can easily manage content and keep the site up-to-date without technical expertise.
-
Sustained Growth: With Jixaw’s ongoing support, The Public Theater continues to strengthen its technical and business capabilities, building long-term resilience.