UCSB Arts & Lectures
The University of California Santa Barbara’s Arts & Lectures program presents more than 100 events each year — from concerts and dance performances by world-renowned artists to lectures from groundbreaking authors and film series. Their mission: to educate, entertain, and inspire.
The Challenge
To create a new website that could showcase its ambitious programming while meeting complex sales and technical requirements.
Key challenges included:
-
Design & Experience: Creating a visually striking site that reflects the quality of the performances and appeals to a diverse audience.
-
Complex Ticketing: Handling discounts, student ID–based access, promo codes, and layered on-sale statuses.
-
Ease of Management: Providing staff with a system that is easy to update, reduces reliance on Tessitura logins, and supports constant changes to event pages.
Project Services
The Solution
Jixaw delivered a complete website redesign built on a customized Umbraco CMS fully integrated with Tessitura and UCSB’s student ID system.
Key features included:
-
Custom Promo Codes: Seamless integration for targeted discounts.
-
Dynamic On-Sale Messaging: Real-time status updates and layered messaging.
-
Account-Based Availability: Tailored ticket options for students, subscribers, and the general public.
-
Streamlined Staff Tools: Ability for staff to easily search, filter, and update event listings without logging into Tessitura.
The Outcome
The new website balanced front-end impact with back-end efficiency, ensuring both the audience and staff had a better experience.
-
A visually striking, intuitive user experience that makes it easy for audiences of all ages and backgrounds to explore events and purchase tickets.
-
A simplified content management process, allowing staff to keep up with the pace of new and updated events.
-
A stable, scalable foundation that supports UCSB’s mission and growing programming needs.