The Calgary Zoo is a family favourite.
Founded in 1929, the Wilder Institute/Calgary Zoo is internationally recognized for world-class animal care and habitat design practices. They take pride in inspiring and educating generations of visitors about the importance of biodiversity and conservation.
The Wilder Institute/Calgary Zoo is home to almost 1,000 creatures, across 119 species. No wonder one-third of Calgarians visit yearly, and more than 97,000 have annual memberships.
To create a website that would effectively communicate the Zoo's mission to educate and inspire visitors, as well as reinforce its conservation efforts.
This required a user-friendly, Tessitura-integrated website that would make it easy for visitors to engage with the Zoo's programs and events. Specifically, the website needed to ensure that members could easily access discounts and offers, while also streamlining the booking process for School Education Programs, Kids Camps, and Special Events. By moving these tasks online, the Zoo aimed to create a more convenient and accessible experience for both staff and visitors alike, allowing everyone to focus on enjoying all that the Zoo has to offer.
To address these challenges, we leveraged automation and agency to develop a streamlined, self-service online platform that empowers Calgary Zoo members, teachers, parents, and visitors alike. Our solution included the following features:
The Calgary Zoo now offers visitors an easy and engaging experience from the moment they land on the website.
With streamlined online functionalities, visitors can purchase admission tickets, manage their memberships, and book educational programs and special events at their convenience. This results in happier visitors who can enjoy a personalized and memorable experience at the Zoo, while staff can focus on media, messaging, and analytics. Jixaw's automation and agency solutions have transformed the Calgary Zoo's online presence, keeping it as a top destination for families and animal lovers alike.Visit the Website